The Official Nudge
Marketing Research Blog

Best-practice guides, research articles and industry analysis from CRO and digital marketing experts.

How to turn PayPal sales into powerful Social Proof

12 August 2021 · by Tyson
Nudgify users can now turn their PayPal sales into Sales Pops on their site — creating powerful Social Proof that builds trust. With the seamless integration, you can connect Nudgify and PayPal in minutes. Social Proof has become an important…

How to create Social Proof with our REST API (and without Zapier)

26 July 2021 · by Tyson
While we provide a Zapier integration to create Social Proof notifications from hundreds of apps and platforms, we know that it can get expensive when you have a high volume of visitors. That’s why we have launched our REST API:…

How to add Social Proof and Sales Popup to PrestaShop

06 May 2021 · by Tyson
Users can now use Nudgify as a “Plug & Play” Social Proof module for Prestashop. The new Nudgify PrestaShop Module automatically installs Nudgify on your PrestaShop store ánd connects your store data, such as orders and stock levels. This makes…

How to add Social Proof & FOMO Notifications to Magento 2

04 May 2021 · by Tyson
Our Social Proof Extension for Magento 2 is here! You can now add the Nudgify Social Proof Extension from the Magento Marketplace to connect all your store data. This makes it easier than ever to turn your Magento sales and…

How to Add Social Proof to BigCommerce

27 April 2021 · by Tyson
BigCommerce stores can now use Nudgify as a “Plug & Play” Social Proof app for BigCommerce. The new Nudgify BigCommerce App automatically installs Nudgify on your BigCommerce store ánd connects your store data, such as orders and stock levels. This…

Social Proof: What It Is, Why It Works, and Examples

12 April 2021 · by Tyson
Social Proof is a psychological effect that leads us to copy other people’s behaviour. It has become an important part of how businesses communicate because it helps people choose who and what to trust online. In an uncertain environment, Social…

How Fake Social Proof Could Destroy Your Business

30 November 2020 · by Tyson
The world’s biggest brands use Social Proof throughout their marketing. At the same time, eCommerce giants (like Amazon) display customer feedback for every product they sell. Fake Social Proof apps and phoney reviews help new businesses hack this system by…

How To Choose The Best Shopify Theme For Your Store

11 November 2020 · by Tyson
Finding the best theme for your Shopify store is an important first step in creating a successful eCommerce business. The right theme makes it easier for customers to find your products and improves the overall customer experience. To help you…

How to Incorporate Gamification Into Your Digital Marketing

06 October 2020 · by Tyson
Gamification marketing uses story-telling, gameplay and the mechanics of play to grab and maintain attention. Because games appeal to people in a way that adverts don’t, they can help you to bypass banner blindness and reactance. That means you get…

Choose Which Reviews and Events To Show Your Visitors

22 June 2020 · by Tyson
In a recent survey, 94% of the consumers said they had avoided a business specifically because of a negative review. Unfortunately, not all of these testimonials are from real customers; every year, billions of dollars of consumer spending is influenced…
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