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Ticket Sale Nudge

A Recent Ticket Sale Nudge who recently bought a ticket or registered for your event. By showing your visitors that others are going to your event, you turn your ticket sales into powerful Social Proof.

You can show Single Ticket Sale or a summary of All Ticket Sales, with a count.


Displaying recent ticket sales can be relevant for any industry – it’s not restricted to the events industry. Perhaps you sell online courses and are organising a live masterclass, or maybe you have SaaS app and are organising a webinar. The possibilities are endless!

Connect data sources

To display recent ticket sales, Nudgify uses live data from your website. Therefore, you need to connect a data source in order to use this Nudge. You can collect data from:

You are prompted to choose and configure a data source before you can add a Ticket Sale Nudge. Until you configure a data source, the Continue button is disabled.

eventbrite source

You can view and manage all the ticket sales that Nudgify collects from Eventbrite in your Purchases Data Feed.

Show single ticket sales

A Recent Ticket Sale Nudge for single ticket sales shows each individual sale with the name and location of the buyer, and how long ago they bought the ticket. It also displays the event image and the event name with a link to the event page.

Choose an activity description

You can choose how to describe the activity on the Nudge, for example ‘bought tickets to this event’ or  ‘registered for this event’.

Only show recent ticket sales

The “Show purchases from…” option lets you decide how recent the ticket sales must be to show in a Nudge. You can choose to show sales made in the last day, 2 days, 3 days, week etc. In the top right corner of the Nudge, it displays how long ago the ticket was purchased.

Hide the time for ticket sales older than…

The Nudge displays how long ago someone bought a ticket. The more recent the ticket sale, the stronger the Social Proof effect. It’s not always beneficial to display the time of older ticket sales. You can choose to hide the time when sales are older than e.g. 1 hour, 1 day, 1 week etc. This way, you can make sure that the time only displays on Nudges for recent ticket sales.

Select the number of ticket sales you want to show

The Ticket Sale Nudge shows up to the 10 most recent sales in Nudges on your site. If you wish to show fewer than 10, you can select however many you want to display, anywhere between 1 and 10. If you choose to show multiple purchases, they will show up one after the other.

Show or hide the event name

You can choose to show or hide the name of the event in the Nudge. If you decide to show it, we will also link to the relevant event page on Eventbrite.

Randomly rotate your ticket sales

If you choose to show multiple sales, you might want to randomly rotate them, in order not to show the same Social Proof twice. This way, your visitors won’t always see the same sale first when they browse your pages. Just tick the check box to randomly rotate your ticket sales.

We will rotate the number of sales you have selected. For example: if you set the number of purchases to 5, we will take the last 5 purchases and randomly rotate those in Nudges on your page(s).

Skip seen sales

If you turn the Skip seen purchases option on, we skip already seen sales for the rest of the session. This way, you make sure you don’t show the same ticket sale to the same visitor twice. Find out more about the option to skip seen Social Proof.

Add the Nudge to your Stream

When you have selected a data source and chosen the settings you want, click ‘Continue’ to add your Ticket Sale Nudge to your Nudge Stream. That’s it! Your ticket sales will now be turned into Social Proof Nudges on your site.

Show full details or make it anonymous

You can also choose in how much detail you wish to show the name and location of your buyers. By default, the Nudge displays:

  • the event image
  • first name + initial (e.g. John D.)
  • the city and country (e.g. Berlin, Germany)

From the Plus Plan upwards, you can change the default settings (go to Nudge Settings > Message) to make your Social Proof Nudges more anonymous. These settings apply to both Recent Purchase and Recent Sign-up Nudges.

If any of the information is not available, the Nudge will fall back on another option.

  • In case the product image is not available, the Nudge will show a map of the location of the buyer, or, if the location is not available either, a pawn icon.
  • If the name is unavailable, the Nudge will fall back to the anonymous option and display ‘someone’.
  • In case the location in unavailable, no location will be displayed.

Show all ticket sales

Ticket Sale Nudges for all sales, show the number of people that bought a ticket recently. The Nudge displays an image of the event and the event name with a link to the event page.

Showing a count of all ticket sales for a particular event in a Nudge helps you trigger a powerful Social Proof effect, making your event more desirable.

Choose an activity description

You can choose how to describe the activity on the Nudge, for example ‘bought tickets for this event’ or ‘registered for this event’.

Choose a time frame

You can choose to show sales from all time or hide sales older than e.g. 1 week. The Nudge shows the maximum number of sales within the time frame you set, and shows ticket sales of the event that has been sold most within this time frame.

For example, you select that you want to hide sales older than 12 hours. 5 people bought a ticket in the last 6 hours, but 17 people in the last 10 hours. Between 10 and 12 hours ago, no one bought tickets for that event. In this case, we will show the maximum amount of sales, 17, in the smallest time frame, 10 hours. The Nudge will say ’17 people bought tickets to this event in the last 10 hours’.

Set a minimum and maximum

You can choose the minimum and maximum number of sales required for the Nudge to show.

Do you not want to show the Nudge if there are less than 5 recent sales to display? Set the minimum to 5. This way, when less than 5 people bought tickets in the time frame you chose (e.g. 24 hours), the Nudge will not show.

Show or hide the event name

You can choose to show or hide the name of the event in the Nudge. If you decide to show it, we will also link to the relevant event page.

Add the Nudge to your Stream

When you have selected a data source and chosen the settings you want, click ‘Continue’ to add your Ticket Sale Nudge to your Nudge Stream. That’s it! Your new ticket sales will now be turned into Social Proof Nudges on your site.

What if the Nudge does not show?

  • You don’t have enough sales or your sales or not recent enough
    If the Ticket Sale Nudge does not show up, check the time frame you set. If you do not have any or enough sales within the time frame you set, the Nudge won’t show. For the All Ticket Sale Nudge, also check the minimum and maximum number of ticket sales you selected for the Nudge to show. When the amount of sales within the set time frame is less than the minimum you chose, the Nudge won’t show.
  • Check you Purchases Data Feed
    If your Nudges do not show, your integration might not be working correctly. You can check this by looking at your Purchases Data Feed. Your Data Feed shows all the new sales that are sent to Nudgify via your integrations. If no sales come through in the data feed, your integration is not working. In this case we advise you to double check your set-up.
Updated on September 22, 2022

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