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What Is Conversion Rate? And Why Does It Matter?

A ‘Conversion’ is simply when a potential customer does what a marketer wants them to do. Your Conversion Rate is the number of conversions you can expect for every visitor.

What counts as a Conversion depends on your website and your goals. For eCommerce sites, a Conversion is when one of your visitors makes a purchase. These can be divided into Micro-Conversions and ‘true’ conversions. 

Nudges help you to increase your Conversion Rate in a number of ways: they enhance your user experience, they allow you to communicate directly with your visitors, and they show information that customers find highly persuasive.

What Is A Micro-Conversion?

Micro Conversions are usually small interactions between a customer and your business. These can include:

  • Watching a video
  • Following you on social media
  • Providing contact information

What Is A ‘True’ Conversion?

True Conversions are the ones that matter, because they affect your revenue. These include:

  • Completing a purchase
  • Subscribing
  • Committing to an appointment 

How To Calculate Your Conversion Rate

Your Conversion Rate is the number of conversions you can expect for every visitor. To calculate your conversion rate, you need to know the number of visitors and the number of Conversions you have received.

(Conversions/Visitors) X 100 = CR%

How Does Nudgify Help Improve Conversion Rates?

To succeed in a competitive online market, your business needs to make the most of all the traffic you receive. Instead of simply becoming more visible, you need to provide more value and better customer experiences. 

Nudgify allows you to create non-intrusive messages to annotate your website with. That means you can personalize your customer experience, bringing your store to life in your own words.

Nudgify also allows you to apply powerful psychological effects like Social Proof and FOMO, without resorting to sales-copy. Because Nudges simply show your customers live data, they apply Social Proof and FOMO in a natural way. 

Updated on July 28, 2020

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