How Elite Marketers
(And Persuade Them To Take Action)
Smart Persuasion is the Amazon Bestseller by Convertize founders Philippe Aimé and Jochen Grünbeck.
As a gift to Nudgify users, we are making a few chapters free to download.
and consumer behaviour. This book will make
digital marketers think more carefully.
What Makes Smart
Philippe Aimé and Jochen Grünbeck collected research from Nobel Prize-winning scientists such as Richard Thaler and psychologists like Dan Ariely. This research reveals actionable insight, such as:
- What makes something memorable
- How context shapes our decisions
- When to offer more or fewer choices
that shape our decisions, with applications you
can use when you are optimising a website.
All The Profits Go To
Books2Africa ensures that children around the world have access to educational and inspiring books.
The organisation collected high-quality used books from the UK and sent them to schools like the Tukongote Community Library, Zambia.
apply them concretely to an eCommerce or software
subscription website to generate more sales.