How Elite Marketers
Influence Consumers
(And Persuade Them To Take Action)
Smart Persuasion is the Amazon Bestseller by Convertize founders Philippe Aimé and Jochen Grünbeck.
As a gift to Nudgify users, we are making a few chapters free to download.
“A fascinating and practical guide to psychology
and consumer behaviour. This book will make digital marketers think more carefully.”
and consumer behaviour. This book will make digital marketers think more carefully.”
CEO – Nickelled
What Makes Smart
Persuasion Unique
Philippe Aimé and Jochen Grünbeck collected research from Nobel Prize-winning scientists such as Richard Thaler and psychologists like Dan Ariely. This research reveals actionable insight, such as:
- What makes something memorable
- How context shapes our decisions
- When to offer more or fewer choices
“This book skilfully demonstrates the principles
that shape our decisions, with applications you
can use when you are optimising a website.”
that shape our decisions, with applications you
can use when you are optimising a website.”
CEO – Asiance
All The Profits Go To
Charity
Books2Africa ensures that children around the world have access to educational and inspiring books.
The organisation collected high-quality used books from the UK and sent them to schools like the Tukongote Community Library, Zambia.
“This book summarises many principles and shows how to
apply them concretely to an eCommerce or software
subscription website to generate more sales.”
apply them concretely to an eCommerce or software
subscription website to generate more sales.”