The Official Nudge
Marketing Research Blog

Social Proof has become an essential part of eCommerce and digital retail because it helps customers make better decisions online. Displaying reviews and making customer activity visible helps you to build trust and increase your conversion rate. A WordPress Social Proof plugin adds Social Proof elements to your website without having to collect and code… […]

FOMO notifications are small pop-ups that show when an offer is running out. Displaying this information prompts visitors to make decisions sooner, in order to avoid missing out on a deal. Leading brands like Monsoon, Ebay, and Expedia use carefully-crafted notifications to squeeze more sales from hesitant shoppers. However, a new generation of Social Proof… […]