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January 2021

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The Official Nudge Marketing Research Blog

Best-practice guides, research articles and industry analysis
from CRO and digital marketing experts.

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shopify social proof apps
shopify social proof apps

5 Best Social Proof Apps In The Shopify App Store 2021

13 January 2021

In the competitive world of eCommerce, traffic does not guarantee success. Even the best products and the cheapest prices are not enough on their own. Using a Social Proof app is a quick way to show c [...]

social proof ultimate guide
social proof ultimate guide

What is Social Proof? The Ultimate Guide (2021)

12 January 2021

Social Proof is a psychological effect that leads us to copy other people's behaviour. It has become an important part of how businesses communicate because it helps people choose who and what to trus [...]

reduce cart abandonment rate
reduce cart abandonment rate

How To Systematically Reduce Your Cart Abandonment Rate in 2021

04 January 2021

Web agencies have conducted hundreds of studies in the last ten years, most of which place the average cart abandonment rate at 60-80%. That means that less than 40% of customers who add one of your p [...]

shopify sales pop notifications
shopify sales pop notifications

The 14 Best Shopify Sales Pop apps (2021)

04 January 2021

A "Sales Pop", or Recent Sales Notification, gives your website Social Proof in real-time. Sales Pops display information about recent purchases made on your site - showing potential customers that it [...]

best plugins shopify
best plugins shopify

The 30+ Best Shopify Plugins (2021)

04 January 2021

You’ve found your niche, built a brand and picked a theme, but there's one thing your store is still missing... The right plugins can take your Shopify store to the next level by improving your Cust [...]

shopify sales funnel
shopify sales funnel

How To Optimize Your Shopify Sales Funnel In 6 Steps

04 January 2021

Optimizing your Shopify sales funnel will increase your conversion rate and help you earn more long-term revenue. To do that, you need to add motivation at each stage and remove obstacles that might p [...]

social proof marketing image
social proof marketing image

16 Ways Big Brands Use Social Proof In Their Marketing (2021)

03 January 2021

Social Proof marketing leverages one of the most powerful psychological effects we experience in our everyday lives. It is the reason why trendy bars make people queue outside and bartenders "salt" ti [...]

shopify page builder apps
shopify page builder apps

5 Best Shopify Page Builder Apps For Your Store 2021

02 January 2021

Shopify page builder apps help you build the perfect eCommerce website without touching a line of code. These days, you don’t need a degree in web design to create the perfect store; you just need t [...]

fomo marketing
fomo marketing

15 Ways To Add FOMO To Your Marketing (2021)

02 January 2021

The word FOMO (or, "Fear of Missing Out") describes the anxiety we feel when we are excluded from a social event or a new experience. FOMO marketing uses this feeling to persuade us to buy particular [...]

customer experience online
customer experience online

How To Improve Your Online Customer Experience [2021]

01 January 2021

A recent study by PWC revealed that 32% of customers would leave a brand after only one bad experience. It gets worse; customers are many times more likely to review a bad experience than a good one. [...]

social proof for woocommerce and wordpress
social proof for woocommerce and wordpress

14 Best Social Proof Plugins for WordPress (2021)

01 January 2021

Social Proof has become an essential part of eCommerce and digital retail because it helps customers make better decisions online. Displaying reviews and making customer activity visible helps you to [...]

best ecommerce platform guide
best ecommerce platform guide

Shopify Vs The Rest: Best eCommerce Platform for Startups in 2021

01 January 2021

If you want to sell things online, there are two questions to answer straight away: 1) Do you want to go it alone or choose a hosting platform? 2) which is the best eCommerce platform for startups and [...]

fake social proof notifications
fake social proof notifications

How Fake Social Proof Could Destroy Your Business

30 November 2020

The world's biggest brands use Social Proof throughout their marketing. At the same time, eCommerce giants (like Amazon) display customer feedback for every product they sell. Fake Social Proof apps a [...]

best shopify theme
best shopify theme

8 Technical Details When Choosing The Best Shopify Theme For Your New Store

11 November 2020

Finding the best theme for your Shopify store is an important first step in creating a successful eCommerce business. The right theme makes it easier for customers to find your products and improves t [...]

gamification in marketing
gamification in marketing

How to Incorporate Gamification Into Your Digital Marketing

06 October 2020

Gamification marketing uses story-telling, gameplay and the mechanics of play to grab and maintain attention. Because games appeal to people in a way that adverts don't, they can help you to bypass ba [...]

saas social proof
saas social proof

17 Ways To Improve Your SaaS Conversion Rate With Social Proof

13 August 2020

Social Proof is the effect that other people have on our decisions. It has a powerful influence on our choices, especially when there are too many options to pick from. This article shows you 17 ways [...]

shopify conversion rate
shopify conversion rate

How To Increase Your Shopify Conversion Rate

06 August 2020

Despite the vast sums spent on Google and Facebook ads, most stores rarely consider their Shopify conversion rate. That's a mistake, because focusing on conversions improves the ROI ("Return on Invest [...]

manage reviews social proof
manage reviews social proof

Choose Which Reviews and Events To Show Your Visitors

22 June 2020

In a recent survey, 94% of the consumers said they had avoided a business specifically because of a negative review. Unfortunately, not all of these testimonials are from real customers; every year, b [...]

The Practical Guide To eCommerce Psychology

07 May 2020

Every purchase begins with a decision. That puts psychology at the centre of eCommerce. The most successful eCommerce websites use psychology to convert over three times as often as an average store, [...]

social proof language
social proof language

Create Social Proof In Any Language

06 May 2020

Social Proof is an essential tool for businesses all over the globe. Because of this, we have been working on ways to make Social Proof Nudges and FOMO Notifications available to businesses anywhere i [...]

social proof integrations
social proof integrations

Create Social Proof With Activity From 100s of Different Apps

30 April 2020

Social Proof notifications are a proven way to encourage more sales and sign-ups. However, until recently, there was a limit to the kinds of activity you could show. Nudgify's new integration with Zap [...]

shopify product page
shopify product page

[Complete Guide] How To Build A Shopify Product Page That Converts [2020]

01 April 2020

A great Shopify product page does several things at once. It shows off your product, sticks to your brand and makes it easy for customers to click "Add To Cart." This is the Complete Guide to building [...]

micro-conversions
micro-conversions

Making The Most of Micro Conversions: How They Work (+ 4 Micro Hacks)

23 October 2019

Have you ever taken more than a day to make the decision to buy something? Chances are, you’ve even researched alternatives, read reviews and engaged with the brand on social media before going ahea [...]

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Most Read Articles

  • The 30+ Best Shopify Plugins (2021) (12,951)
  • 5 Best Shopify Page Builder Apps For Your Store 2021 (9,261)
  • [Complete Guide] How To Build A Shopify Product Page That Converts [2020] (8,929)
  • 5 Best Social Proof Apps In The Shopify App Store 2021 (6,127)
  • How To Systematically Reduce Your Cart Abandonment Rate in 2021 (6,061)
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