The Ultimate Guide To Social Proof (2020)
22 January 2020
Social Proof is a psychological effect that leads us to follow the actions and decisions of other people. It has become an important part of the digital world because it is hard to know who and what w [...]
Use Social Proof Marketing To Grow Your Business In 2020
08 January 2020
Social Proof marketing leverages one of the most powerful psychological effects we experience in our everyday lives. It is the reason why trendy bars make people queue outside, and why bartenders "sal [...]
The Complete Guide To FOMO Marketing (2020)
07 January 2020
The word FOMO (or, "Fear of Missing Out") describes the anxiety we feel when we are excluded from a social event or a new experience. FOMO marketing uses this experience to build demand for a product [...]
How to Win BIG With Gamification Marketing in 2020
06 January 2020
Gamification marketing uses story-telling and gameplay to grab attention. Because games appeal to people in a way that adverts don't, they can help you to win the battle for attention. Building gam [...]
Shopify Vs The Rest: Best eCommerce Platform for Startups in 2020
01 January 2020
If you want to sell things online, there are two questions to answer straight away. 1) Do you want to go it alone or choose a hosting platform? 2) which is the best eCommerce platform for startups and [...]
5 Best Social Proof Apps In The Shopify App Store 2020
12 December 2019
In the competitive world of eCommerce, traffic does not guarantee success. Even the best products and the cheapest prices are not enough on their own. Using a social proof app is a quick way to show c [...]
Making The Most of Micro Conversions: How They Work (+ 4 Micro Hacks)
23 October 2019
Have you ever taken more than a day to make the decision to buy something? Chances are, you’ve even researched alternatives, read reviews and engaged with the brand on social media before going ahea [...]
5 Ways To Improve Your Customer Experience Online [2020]
22 October 2019
A 2018 study by PWC revealed that 32% of customers would leave a brand (even one they LOVED) after only one bad experience. So, if you want to plug the leak that's costing you time, effort and money, [...]
[Complete Guide] How To Build A Shopify Product Page That Converts [2020]
26 September 2019
A great product page does several things at once. It shows off your product, sticks to your brand and makes it easy for customers to click "add to cart." This is the Complete Guide to building a Shopi [...]
5 Ways To Reduce Your Cart Abandonment Rate in 2020
20 September 2019
Abandoned carts are a huge problem. Web agencies have conducted hundreds of studies in the last ten years, most of which place the average cart abandonment rate at 60-80%. That means that only one in [...]
4 Ways To Boost Your Shopify Conversion Rate With Psychology
20 September 2019
The secret to boosting your Shopify conversion rate is understanding why people buy your products. The best stores know exactly how their customers think - but you don't need an army of analysts for t [...]