The Official Nudge Marketing Research Blog

11 July 2023

Social proof has been an effective marketing tactic for ages, with notable examples dating back to ancient civilizations. Ancient Egyptian Hieroglyphics (circa 3100 BC - 30 BC): Hieroglyph [...]

08 July 2023

Turning Instapage sign-ups into Social Proof with Nudgify has become even easier with the new Instapage integration. Now, you can seamlessly connect your Instapage form submissions to Nudgify within m [...]

08 July 2023

Turning Drip.com sign-ups into Social Proof with Nudgify has become even simpler with the new Drip.com integration. Now, within a matter of minutes, you can effortlessly connect your Drip.com form sub [...]

24 June 2023

We've just a added a new feature to help you customize your Social Proof & FOMO Nudges 🙌 You can now edit your nudge titles or choose to disable them all together from your nudges on the Gen [...]

06 April 2023

Turning Teachable sales & sign-ups into Social Proof with Nudgify just got easier! The new Teachable integration allows you to connect your Teachable form submissions and course enrollments to Nud [...]

07 February 2023

Social Proof & FOMO notifications are a very powerful way to increase your conversion rate and build trust online. It can be a challenge to reap the benefits of Social Proof & FOMO pop-ups [...]

27 January 2023

Turning Kajabi sales & sign-ups into Social Proof with Nudgify just got easier! The new Kajabi integration allows you to connect your new Kajabi form submissions and course enrollments to Nudgify [...]

25 January 2023

Turning ClickFunnels sales & sign-ups into Social Proof with Nudgify just got easier! The new ClickFunnels integration allows you to connect your new ClickFunnels contact and purchases to Nudgify [...]

19 January 2023

By popular demand, we have implemented a way to blacklist products. Blacklisted products do not show in your Purchase Nudges. Add specific products to the blacklist via your Data Feed and only show th [...]

12 January 2023

Turning Webflow sign-ups into Social Proof just got easier! The new Webflow integration allows you to connect your new Webflow form submissions to Nudgify in minutes. The new Webflow integratio [...]

02 January 2023

Shopify page builder apps (or "shopify website builder") help you build the perfect eCommerce website without touching a line of code. These days, you don’t need a degree in web design to create the [...]

02 January 2023

In the competitive world of eCommerce, traffic does not guarantee success. Even the best products and the cheapest prices are not enough on their own. Using a Social Proof app is a quick way to show c [...]

02 January 2023

A Sales Pop or "Recent Sales notification" gives your website Social Proof in real-time. Sales Pops display information about recent purchases made on your site - showing potential customers that it i [...]

02 January 2023

So you have your Shopify Store now. You’ve found your niche, built a brand and picked a theme, but there's one thing your store is still missing... The right apps can take your Shopify eCommerce sto [...]

02 January 2023

An eCommerce platform like Shopify lets you start selling immediately and makes it easy to manage both online and real-world transactions. However, whilst Shopify takes care of things like payment and [...]

02 January 2023

You’ve found your niche, built a brand and picked a theme, but there's one thing your store is still missing... The right plugins can take your Shopify store to the next level by improving your Cust [...]

01 January 2023

In this review, we'll cover the Top 3 FOMO apps in the Shopify App Store in 2023. Convincing hesitant visitors to purchase from a Shopify store is a major challenge and frustrating for store ow [...]

01 January 2023

Web agencies have conducted hundreds of studies in the last ten years, most of which place the average cart abandonment rate at 60-80%. That means that less than 40% of customers who add one of your p [...]

01 January 2023

Social Proof has become an essential part of eCommerce and digital retail because it helps customers make better decisions online. Displaying reviews and making customer activity visible helps you to [...]

01 January 2023

While Shopify offers a discount feature, you can enhance their native discount functionality with Discount Apps from the Shopify App Store. These discount-focused apps integrate seamlessly with your S [...]

01 January 2023

Marketing involves a lot of steps from ideation to execution. Many of these steps are repetitive tasks that can be eliminated with automation. Using marketing automation tools allows you to streamline [...]

01 January 2023

If you want to sell things online, there are two questions to answer straight away: 1) Do you want to go it alone or choose a hosting platform? 2) which is the best eCommerce platform for startups and [...]

01 January 2023

The word FOMO (or, "Fear of Missing Out") describes the anxiety we feel when we are excluded from a social event or a new experience. FOMO marketing uses this feeling to persuade us to buy particular [...]

01 January 2023

Social Proof in Marketing leverages one of the most powerful psychological effects we experience in our everyday lives. It is the reason why trendy bars make people queue outside and bartenders "salt" [...]

01 January 2023

A recent study by PWC revealed that 32% of customers would leave a brand after only one bad experience. It gets worse; customers are many times more likely to review a bad experience than a good one. [...]

17 November 2022

With Nudgify, you can show Social Proof & FOMO Nudges to your website visitors. If you use up all the monthly visitors included in your plan allowance, your Nudges stop showing until your billing [...]

20 June 2022

You may have seen “webhooks” mentioned in apps you use, and wondered what they are and if you should use them. The answer is, probably, yes. Webhooks are a way in which apps send information to ot [...]

16 March 2022

Wix sites can now use Nudgify as a "Plug & Play" Social Proof app for Wix. The new Nudgify Wix App automatically installs Nudgify on your Wix site ánd connects your store data, such as your W [...]

16 February 2022

We revamped our integration with PayPal! Turning your PayPal sales into powerful Social Proof just got easier. Your last 30 days of sales now get automatically get connected to Nudgify. This allows yo [...]

08 February 2022

Social Proof helps people decide who and what to trust online. As such, it has come to play an important role in the way businesses communicate. When it comes to Social Proof messaging, it can be a ch [...]

07 February 2022

We have revamped our integration with Stripe! Nudgify users can now connect their Stripe account in 1 click. You simply choose which type of purchases you'd like to connect: Subscriptions or Sales. Yo [...]

21 January 2022

We are excited to announce that Nudgify is now an official Trustpilot Partner! Our Review Nudges show official Trustpilot branding, which makes them instantly recognisable as real Trustpilot reviews. [...]

09 December 2021

We just made major improvements to the Order Soon Nudge! Nudgify users can now set separate shipping conditions for each day of the week. Select which days you deliver and dispatch, and specify a cut- [...]

01 December 2021

We just made the Popularity Nudge more customisable! Nudgify users can now further edit the text of their Popularity Nudges (the Nudge that shows who "viewed this page"). You can now replace this part [...]

17 November 2021

The integration with Google Reviews just got better! Nudgify users can now show all their Google reviews and can simply use their Google My Business Login to connect their testimonials with Nudgify. I [...]

26 October 2021

Nudgify users can now show Social Proof on unlimited websites against no extra charge. When we first launched Nudgify, our pricing was per website. Users needed to pay extra for each additional webs [...]

19 October 2021

Nudgify users can now turn their ActiveCampaign contacts into Sign-up Nudges — creating powerful Social Proof. With the seamless integration (no Zapier needed), you can connect Nudgify and Active-Ca [...]

01 October 2021

Social Proof is an essential tool for businesses all over the globe. Because of this, we have been working on ways to make Social Proof Nudges and FOMO Notifications available to businesses anywhere i [...]

12 August 2021

Nudgify users can now turn their PayPal sales into Sales Pops on their site — creating powerful Social Proof that builds trust. With the seamless integration, you can connect Nudgify and PayPal in m [...]

26 July 2021

While we provide a Zapier integration to create Social Proof notifications from hundreds of apps and platforms, we know that it can get expensive when you have a high volume of visitors. That's [...]

07 July 2021

Despite the vast sums spent on Google and Facebook ads, most stores rarely consider their Shopify conversion rate. That's a mistake because focusing on conversions improves the profitability of every [...]

11 May 2021

FOMO notifications are small pop-ups that show when an offer is running out. Displaying this information prompts visitors to make decisions sooner, in order to avoid missing out on a deal. Leading bra [...]

06 May 2021

Users can now use Nudgify as a "Plug & Play" Social Proof module for Prestashop. The new Nudgify PrestaShop Module automatically installs Nudgify on your PrestaShop store ánd connects your st [...]

04 May 2021

Our Social Proof Extension for Magento 2 is here! You can now add the Nudgify Social Proof Extension from the Magento Marketplace to connect all your store data. This makes it easier than ever to [...]

27 April 2021

BigCommerce stores can now use Nudgify as a "Plug & Play" Social Proof app for BigCommerce. The new Nudgify BigCommerce App automatically installs Nudgify on your BigCommerce store ánd connec [...]

12 April 2021

Social Proof is a psychological effect that leads us to copy other people's behaviour. It has become an important part of how businesses communicate because it helps people choose who and what to trus [...]

04 January 2021

Optimizing your Shopify sales funnel will increase your conversion rate and help you earn more long-term revenue. To do that, you need to add motivation at each stage and remove obstacles that might p [...]

30 November 2020

The world's biggest brands use Social Proof throughout their marketing. At the same time, eCommerce giants (like Amazon) display customer feedback for every product they sell. Fake Social Proof apps a [...]

11 November 2020

Finding the best theme for your Shopify store is an important first step in creating a successful eCommerce business. The right theme makes it easier for customers to find your products and improves t [...]

06 October 2020

Gamification marketing uses story-telling, gameplay and the mechanics of play to grab and maintain attention. Because games appeal to people in a way that adverts don't, they can help you to bypass ba [...]

13 August 2020

Social Proof is the effect that other people have on our decisions. It has a powerful influence on our choices, especially when there are too many options to pick from. This article shows you 17 ways [...]

22 June 2020

In a recent survey, 94% of the consumers said they had avoided a business specifically because of a negative review. Unfortunately, not all of these testimonials are from real customers; every year, b [...]

07 May 2020

Every purchase begins with a decision. That puts psychology at the centre of eCommerce. The most successful eCommerce websites use psychology to convert over three times as often as an average store, [...]

30 April 2020

Social Proof notifications are a proven way to encourage more sales and sign-ups. However, until recently, there was a limit to the kinds of activity you could show. Nudgify's new integration with Zap [...]

01 April 2020

A great Shopify product page does several things at once. It shows off your product, sticks to your brand and makes it easy for customers to click "Add To Cart." This is the Complete Guide to building [...]

23 October 2019

Have you ever taken more than a day to make the decision to buy something? Chances are, you’ve even researched alternatives, read reviews and engaged with the brand on social media before going ahea [...]