The Official Nudge Marketing Research Blog

13 January 2021

In the competitive world of eCommerce, traffic does not guarantee success. Even the best products and the cheapest prices are not enough on their own. Using a Social Proof app is a quick way to show c [...]

12 January 2021

Social Proof is a psychological effect that leads us to copy other people's behaviour. It has become an important part of how businesses communicate because it helps people choose who and what to trus [...]

04 January 2021

Web agencies have conducted hundreds of studies in the last ten years, most of which place the average cart abandonment rate at 60-80%. That means that less than 40% of customers who add one of your p [...]

04 January 2021

A "Sales Pop", or Recent Sales Notification, gives your website Social Proof in real-time. Sales Pops display information about recent purchases made on your site - showing potential customers that it [...]

04 January 2021

You’ve found your niche, built a brand and picked a theme, but there's one thing your store is still missing... The right plugins can take your Shopify store to the next level by improving your Cust [...]

04 January 2021

Optimizing your Shopify sales funnel will increase your conversion rate and help you earn more long-term revenue. To do that, you need to add motivation at each stage and remove obstacles that might p [...]

03 January 2021

Social Proof marketing leverages one of the most powerful psychological effects we experience in our everyday lives. It is the reason why trendy bars make people queue outside and bartenders "salt" ti [...]

02 January 2021

Shopify page builder apps help you build the perfect eCommerce website without touching a line of code. These days, you don’t need a degree in web design to create the perfect store; you just need t [...]

02 January 2021

The word FOMO (or, "Fear of Missing Out") describes the anxiety we feel when we are excluded from a social event or a new experience. FOMO marketing uses this feeling to persuade us to buy particular [...]

01 January 2021

A recent study by PWC revealed that 32% of customers would leave a brand after only one bad experience. It gets worse; customers are many times more likely to review a bad experience than a good one. [...]

01 January 2021

Social Proof has become an essential part of eCommerce and digital retail because it helps customers make better decisions online. Displaying reviews and making customer activity visible helps you to [...]

01 January 2021

If you want to sell things online, there are two questions to answer straight away: 1) Do you want to go it alone or choose a hosting platform? 2) which is the best eCommerce platform for startups and [...]

30 November 2020

The world's biggest brands use Social Proof throughout their marketing. At the same time, eCommerce giants (like Amazon) display customer feedback for every product they sell. Fake Social Proof apps a [...]

11 November 2020

Finding the best theme for your Shopify store is an important first step in creating a successful eCommerce business. The right theme makes it easier for customers to find your products and improves t [...]

06 October 2020

Gamification marketing uses story-telling, gameplay and the mechanics of play to grab and maintain attention. Because games appeal to people in a way that adverts don't, they can help you to bypass ba [...]

13 August 2020

Social Proof is the effect that other people have on our decisions. It has a powerful influence on our choices, especially when there are too many options to pick from. This article shows you 17 ways [...]

06 August 2020

Despite the vast sums spent on Google and Facebook ads, most stores rarely consider their Shopify conversion rate. That's a mistake, because focusing on conversions improves the ROI ("Return on Invest [...]

22 June 2020

In a recent survey, 94% of the consumers said they had avoided a business specifically because of a negative review. Unfortunately, not all of these testimonials are from real customers; every year, b [...]

07 May 2020

Every purchase begins with a decision. That puts psychology at the centre of eCommerce. The most successful eCommerce websites use psychology to convert over three times as often as an average store, [...]

06 May 2020

Social Proof is an essential tool for businesses all over the globe. Because of this, we have been working on ways to make Social Proof Nudges and FOMO Notifications available to businesses anywhere i [...]

30 April 2020

Social Proof notifications are a proven way to encourage more sales and sign-ups. However, until recently, there was a limit to the kinds of activity you could show. Nudgify's new integration with Zap [...]

01 April 2020

A great Shopify product page does several things at once. It shows off your product, sticks to your brand and makes it easy for customers to click "Add To Cart." This is the Complete Guide to building [...]

23 October 2019

Have you ever taken more than a day to make the decision to buy something? Chances are, you’ve even researched alternatives, read reviews and engaged with the brand on social media before going ahea [...]