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Published 09 January 2024 in Shopify

The 14 Best Shopify Sales Pop apps in September

A Sales Pop or "Recent Sales notification" gives your website Social Proof in real-time.

by Tyson

A Sales Pop or “Recent Sales notification” gives your website Social Proof in real-time. Sales Pops display information about recent purchases made on your site – showing potential customers that it is both trustworthy and popular. Alongside this, the notifications help to create a “buzz” of activity that encourages new customers to make a purchase.

Social Proof is an essential part of eCommerce, but it expires quickly. According to a survey by Brightlocal, 84% of online shoppers discount reviews and ratings older than 3 months. Shopify Sales Pops create Social Proof on a minute-by-minute basis, enhancing the reviews and testimonials that you already have on your website.

A Sales Pop is generated by a small piece of Javascript code that is activated when your webpage loads. The code is connected to your database of sales and the selections you have made in the app’s interface.

blueprint sales pop

For Shopify, this is quite straight-forward – since your website, your sales and your app are all contained within the platform. You can even connect these elements to your stock database, in order to show when an item is running out.

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Sales Pops are a “soft” form of customer engagement, because they do not require your visitors to perform an action. They rarely contain a CTA and do not interfere with the browsing session, which makes them much less intrusive than a traditional pop-up.

What Happened in January 2019?

One of the earliest exponents of Sales Pop notifications for Shopify was the software company Bekeeting. However, in January 2019 Shopify de-listed Bekeeting from its App Store, citing a series of technical malfunctions (including a high-profile incident on the weekend of Black Friday/Cyber Monday in November 2018).

Over the subsequent 6 months, Shopify worked with Bekeeting to find solutions to the app’s technical problems. Unfortunately, there was another problem – Bekeeting’s Sales Pops did not differentiate between “Custom” and “Sync” notifications – which meant many store owners were building fake Social Proof with artificial Sales Pops. From August 2019, Bekeeting stopped working with Shopify – forcing any of its users with Shoify stores to look for Bekeeting alternatives

Getting to the facts, many marketers want to display fake data on their website with the hope it would increase their Shopify conversion and sales.

By simply having a look at our Google Search Console, these are the Top 5 queries related to fake sales pop:

  1. fake sales pop up shopify
  2. fake social proof plugin
  3. fake social proof
  4. fake shopify sales
  5. fake social proof shopify

At Nudgify have made clear statements about Fake Sales Pop and Fake Social Proof in our Ethical Social Proof guidelines.

You can also why using Fake Sales Pop is a bad idea and how it could destroy your business.

Because Sales Pops are a soft form of customer engagement, it is impossible to track their impact on your conversion rate precisely. However, in the same way that Google Analytics attributes sales and conversions to blog content, some Sales Pop apps track “Assisted Conversions”.

The impact of a Sales Pop depends on what you sell, how your site works and the traffic you attract. Even so, websites have achieved significant increases in conversion rates simply by adding Sales Pops as part of their Social Proof marketing strategy. An uplift of around 15% is not uncommon – even for established online retailers.

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