What is Social Proof? The Ultimate Guide (2021)
12 January 2021
Social Proof is a psychological effect that leads us to copy other people's behaviour. It has become an important part of how businesses communicate because it helps people choose who and what to trus [...]
16 Ways Big Brands Use Social Proof In Their Marketing (2021)
03 January 2021
Social Proof marketing leverages one of the most powerful psychological effects we experience in our everyday lives. It is the reason why trendy bars make people queue outside and bartenders "salt" ti [...]
15 Ways To Add FOMO To Your Marketing (2021)
02 January 2021
The word FOMO (or, "Fear of Missing Out") describes the anxiety we feel when we are excluded from a social event or a new experience. FOMO marketing uses this feeling to persuade us to buy particular [...]
14 Best Social Proof Plugins for WordPress (2021)
01 January 2021
Social Proof has become an essential part of eCommerce and digital retail because it helps customers make better decisions online. Displaying reviews and making customer activity visible helps you to [...]
17 Ways To Improve Your SaaS Conversion Rate With Social Proof
13 August 2020
Social Proof is the effect that other people have on our decisions. It has a powerful influence on our choices, especially when there are too many options to pick from. This article shows you 17 ways [...]
Making The Most of Micro Conversions: How They Work (+ 4 Micro Hacks)
23 October 2019
Have you ever taken more than a day to make the decision to buy something? Chances are, you’ve even researched alternatives, read reviews and engaged with the brand on social media before going ahea [...]
