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April 2021

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reduce cart abandonment rate
reduce cart abandonment rate

How To Systematically Reduce Your Cart Abandonment Rate in 2021

04 January 2021

Web agencies have conducted hundreds of studies in the last ten years, most of which place the average cart abandonment rate at 60-80%. That means that less than 40% of customers who add one of your p [...]

customer experience online
customer experience online

How To Improve Your Online Customer Experience [2021]

01 January 2021

A recent study by PWC revealed that 32% of customers would leave a brand after only one bad experience. It gets worse; customers are many times more likely to review a bad experience than a good one. [...]

fake social proof notifications
fake social proof notifications

How Fake Social Proof Could Destroy Your Business

30 November 2020

The world's biggest brands use Social Proof throughout their marketing. At the same time, eCommerce giants (like Amazon) display customer feedback for every product they sell. Fake Social Proof apps a [...]

gamification in marketing
gamification in marketing

How to Incorporate Gamification Into Your Digital Marketing

06 October 2020

Gamification marketing uses story-telling, gameplay and the mechanics of play to grab and maintain attention. Because games appeal to people in a way that adverts don't, they can help you to bypass ba [...]

The Practical Guide To eCommerce Psychology

07 May 2020

Every purchase begins with a decision. That puts psychology at the centre of eCommerce. The most successful eCommerce websites use psychology to convert over three times as often as an average store, [...]

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Most Read Articles
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How To Systematically Reduce Your Cart Abandonment Rate in 2021
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