How Fake Social Proof Could Destroy Your Business
14 September 2020
The world's biggest brands use Social Proof in every aspect of their marketing. At the same time, eCommerce platforms like Amazon display customer feedback for every product they sell. Fake Social Pro [...]
The Practical Guide To eCommerce Psychology
07 May 2020
Every purchase begins with a decision. That puts psychology at the centre of eCommerce. The most successful eCommerce websites use psychology to convert over three times as often as an average store, [...]
How To Systematically Reduce Your Cart Abandonment Rate in 2020
20 April 2020
Web agencies have conducted hundreds of studies in the last ten years, most of which place the average cart abandonment rate at 60-80%. That means that less than 40% of customers who add one of your p [...]
How To Improve Your Online Customer Experience [2020]
22 January 2020
A recent study by PWC revealed that 32% of customers would leave a brand after only one bad experience. Consumers are also far more likely to give reviews following a negative experience than they are [...]
How to Win BIG With Gamification Marketing in 2020
06 January 2020
Gamification marketing uses story-telling and gameplay to grab attention. Because games appeal to people in a way that adverts don't, they can help you to win the battle for attention. Building gam [...]
