How To Systematically Reduce Your Cart Abandonment Rate in 2021
04 January 2021
Web agencies have conducted hundreds of studies in the last ten years, most of which place the average cart abandonment rate at 60-80%. That means that less than 40% of customers who add one of your p [...]
How To Improve Your Online Customer Experience [2021]
01 January 2021
A recent study by PWC revealed that 32% of customers would leave a brand after only one bad experience. It gets worse; customers are many times more likely to review a bad experience than a good one. [...]
How Fake Social Proof Could Destroy Your Business
30 November 2020
The world's biggest brands use Social Proof throughout their marketing. At the same time, eCommerce giants (like Amazon) display customer feedback for every product they sell. Fake Social Proof apps a [...]
How to Incorporate Gamification Into Your Digital Marketing
06 October 2020
Gamification marketing uses story-telling, gameplay and the mechanics of play to grab and maintain attention. Because games appeal to people in a way that adverts don't, they can help you to bypass ba [...]
The Practical Guide To eCommerce Psychology
07 May 2020
Every purchase begins with a decision. That puts psychology at the centre of eCommerce. The most successful eCommerce websites use psychology to convert over three times as often as an average store, [...]
