How To Make Your Social Proof Customer Friendly
06 October 2021
Social Proof helps people decide who and what to trust online. As such, it has come to play an important role in the way businesses communicate. When it comes to Social Proof messaging, it can be a ch [...]
5 Ways & 5 Apps To Reduce Your Shopify Abandoned Carts in 2021
28 September 2021
Web agencies have conducted hundreds of studies in the last ten years, most of which place the average cart abandonment rate at 60-80%. That means that less than 40% of customers who add one of your p [...]
16 Ways to use the Psychology of Social Proof in Marketing
02 February 2021
Social Proof in Marketing leverages one of the most powerful psychological effects we experience in our everyday lives. It is the reason why trendy bars make people queue outside and bartenders "salt" [...]
How To Improve Your Online Customer Experience [2021]
01 January 2021
A recent study by PWC revealed that 32% of customers would leave a brand after only one bad experience. It gets worse; customers are many times more likely to review a bad experience than a good one. [...]
How Fake Social Proof Could Destroy Your Business
30 November 2020
The world's biggest brands use Social Proof throughout their marketing. At the same time, eCommerce giants (like Amazon) display customer feedback for every product they sell. Fake Social Proof apps a [...]
How to Incorporate Gamification Into Your Digital Marketing
06 October 2020
Gamification marketing uses story-telling, gameplay and the mechanics of play to grab and maintain attention. Because games appeal to people in a way that adverts don't, they can help you to bypass ba [...]
The Practical Guide To eCommerce Psychology
07 May 2020
Every purchase begins with a decision. That puts psychology at the centre of eCommerce. The most successful eCommerce websites use psychology to convert over three times as often as an average store, [...]
