And it really is a great social boost.”
What you could do with more bookings
Build a snowball
Expand and explore
Build relationships with
How Booking.com uses Social Proof to get more bookings
The average hotel website sells to 2-5% of visitors, but Booking.com’s conversion rate is over twice as high.
This is how they thrive in a tough industry…
Not everyone is a long-haul globe trekker, which limits your sales
Customer’s don’t book early enough, so you can’t plan
Time limits and limited-availability Nudges encourage customers to book early
Offering a great deal while making a profit is almost impossible
Custom Nudges allow you to upsell and cross-sell, increasing your margins
Set deadlines so
customers book early
Earlier bookings mean you can offer your customers a better deal.
FOMO Nudges show when a package is almost sold out. That encourages your customers to book sooner rather than later.
Urgency Nudges attach time limits to your offers. A deadline stops your customers hesitating.
Help travellers pick
By displaying your certificates, guarantees and reviews, you shows your customers that they can travel with confidence. That could help turn a short break into a long-haul adventure.
Social Proof Nudges show real information about recent bookings and customer satisfaction. That helps to build trust automatically.
All plans includeOur software is built around consumer psychology to
convert more of your visitors into buyers