Social Proof helps people decide who and what to trust online. As such, it has come to play an important role in the way businesses communicate. When it comes to Social Proof messaging, it can be a challenge to show that your website is a busy place without overwhelming your visitors. We have recently added two new options to Nudgify to help businesses leverage Social Proof in a customer friendly way.
With Nudgify, we empower businesses to turn activities on their website into Social Proof Nudges (notifications). Social Proof Nudges show that your website is buzzing with activity. Balance is key here: you want to display enough activity to show that your site is a busy place, but you also want to be careful not to overwhelm your visitors with notifications.
We have added two new options to Nudgify that help you create Social Proof that is mindful of your visitors. You can now:
- Limit the maximum number of Nudges a visitor is shown during their browsing session
- Choose to skip Nudges that the visitor has already seen
With Nudgify, you can choose how many Nudges you want to show, and on which pages of your site. As people browse your website, they can encounter many Nudges, depending on how many pages they visit. To prevent visitors from getting overloaded by Nudges, we have introduced a Nudge Limit per Session.
This new option allows you to set a maximum number of Nudges you want to display to each visitor during their browsing session. With a hard limit like this, you make sure not to overwhelm your visitors, no matter how many pages of your website they visit, or how long they stay on a page for.
When using Social Proof as a way to show your website is buzzing, it’s important to expose your visitors to more than just one message (something to keep in mind when you set a Nudge limit). You want to leverage the power of repetition: a message that is heard repeatedly is more likely to stick. This does not mean, however, that your need to display the same Social Proof message over and over again (and risk annoying your visitors). How then, can you leverage the power of repetition the right way?
The true power of repetition lies in communicating the core message in various ways. If the core message you want to communicate is “others like and trust this company”, you can get this across in various ways by displaying a variety of messages on your site, such as reviews, your rating, who recently made a purchase, how many people recently signed up to your mailing list, how many people visit your pages. Displaying such a variety of messages throughout your site is infinitely more powerful than displaying the same review 5 times. It’s the very reason why Nudgify is not limited to Sales Pops, but offers a full range of Nudge types.
To take this idea a step further, we have now added an option that ensures you don’t display the same Social Proof to the same visitor twice. Our new “Skip Seen Nudges” option does exactly this.
Upon activating it, Nudgify skips purchases, sign-ups, and reviews that have already been seen by the visitor. This way, you can make the most of each and every Social Proof Nudge you display.