In this review, we’ll cover the Top 3 FOMO apps in the Shopify App Store in 2022.
Convincing hesitant visitors to purchase from a Shopify store is a major challenge and frustrating for store owners.
New online customers are hesitant because they have no way to rate the quality of your product or see if others made a purchase recently. They also have no way of knowing how if the product they want it likely to go out of stock soon or if another customer just added the last one to their basket.
No matter how great your product, customer service, or storefront is, that uncertainty and hesitation cost Shopify stores enormous revenue. That’s where FOMO comes in! FOMO allows you to show your customers how popular your store is and how quickly your products are selling out. It’s the best way to overcome buyer hesitation and uncertainty.
The FOMO apps provide a simple and easy way to use FOMO with your customers.
The 3 Best FOMO Apps For Shopify in 2022
- Nudgify – “Nudge your Visitors into Customers”
- Provesource – “Skyrocket Your Conversions”
- Fera – “Increase Sales with Social Proof & More”
Before deciding which FOMO app is the best for your Shopify store, it makes sense to think about what FOMO is, how it is used, and why you might want it. In the era of Amazon and eBay, FOMO has become a familiar part of marketing and web design.
What is FOMO and Why FOMO Matters For Shopify Stores
FOMO (Fear of Missing Out) is the fear of missing out on things that others are experiencing or taking part in. With the rise of social media and the practice of sharing personal images and updates, FOMO has become a big part of everyday life. However, its influence extends well beyond social media.
Marketers have begun to use FOMO in more sophisticated and increasingly persuasive ways. They use FOMO to increase the desire consumers feel to purchase and participate. One of the most common forms this takes is through the demonstration of scarcity. This is a notion that is closely connected with FOMO.
FOMO is not new, but the techniques used to create them have become more sophisticated. One of the easiest ways to add FOMO to your business website is with FOMO notifications.
Whilst few websites have the data and resources of eCommerce giants, anyone can use a FOMO app to create the same kinds of messages. For Shopify store owners, there is a special category for FOMO in the platform’s app store.
Nudgify is a FOMO App built within Shopify, so it can be added to a store without ever leaving the platform. It also means that the billing is simple to manage and there is virtually no setup needed. Like other Shopify FOMO apps you can show recent activity, such as sales and page views, on any page. However, Nudgify also allows you to show when stock is running low, when a deal is ending and how much a customer needs to spend to qualify for free delivery.
Inside the FOMO App
FOMO & Social Proof Messages
- Recent Sales & Sales Pop – Social proof based in purchases (2 people recently purchased this product)
- Popularity Nudge – Social proof based on views (28 people recently viewed this product)
- Order Soon Nudge – Creates FOMO & urgency (Want it by 25 December? Order in 1h 32mins)
- Selling Fast Nudge – Increase FOMO by telling when a product is likely to sell out
- Low Stock Nudge – A FOMO Nudge for hesitating browsers (Order now! Only 2 left in stock)
- Free Delivery Nudge – Shows customers your free delivery threshold (Free delivery when you spend over £20)
- Cart Counter Nudge – Show how many people have a product in their baskets right now
- Discount Nudge – Promote a discount in a Nudge and let online shoppers apply the discount with a check-box within the notification
- Custom Nudges – Says whatever you like (None of our products are tested on animals)
Pricing and Features
- Free – 1’000 Nudges/month
- $9 – 10,000 Nudges/month
- $29 – 100,000 Nudges/month
- $89 – 1,000,000 Nudges/month
Because it is a native Shopify app, Nudgify automatically identifies which of your website’s pages are product pages, collection pages and basket pages. That means you can assign different types of messages to different kinds of page, easily. Together with the range of Nudges you can use, and the customisation options, the ease-of-use makes Nudgify perfect for building trust instantly.
Provesource is another Shopify FOMO app that connects to an external platform. It combines with other tools, such as Facebook and Google Reviews, to create FOMO messages. You can also choose from a wide range of informational, event or review notifications.
Because of the reliance on integrations, it can be difficult to set up new notifications. On the other hand, there are tons of customisation options available to you.
Inside the FOMO App
FOMO & Social Proof Messages
- Stream – Shows recent actions (Mike signed up for ProveSource)
- Informational – Highlights key information (Your purchase is backed by our guarantee)
- Counter – Shows the total visits or conversions you get (90 marketers are also interested)
- Reviews – Shows positive reviews from different platforms (One of the best experiences I’ve ever had)
- Combo – Combines visitors who completed an action in a time (Signed up for ProveSource in the last 24 hours)
Pricing and Features
- $16/month – 10,000 visitors
- $42/month – 50,000 visitors
- $84/month – 200,000 visitors
- $166/month – 500,000 visitors
Provesource offers a wide range of messaging options, and most of the templates can be easily edited.
Fera provides a range of interventions, including FOMO messages, powered by artificial intelligence. It’s best to think of it as an all-purpose digital salesperson.
Alongside pop-ups showing information about recent sales and viewers, Fera can be used to add banners, carousels, buy-one-get-one-free offers and countdown timers to your website.
One of the most exciting features offered by Fera is the A/B testing option. Once you set a goal, this feature allows you to compare one notification against another.
Inside the FOMO App
FOMO & Social Proof Messages (“Skills”)
- Testmionial Popup – Share testimonials (I’m really happy with what I received)
- Social Proof Popup – Show recent conversions (Jane from Dublin recently purchased)
- Recently Sold Counter – Show sales count (121 people recently purchased this)
- Low Stock – show when an item is nearly sold out (Only 2 left! 2 people are viewing this)
Pricing and Features
- $9/mo (startup) Only 3 skills, less than $5000 monthly revenue, limited customisation
- $29/month (small) 10 skill limit, $50k monthly revenue
- $99/month (medium) 20 skill limit, $200k monthly revenue
The variety of messages, or “skills”, makes Fera stand out from the other apps. The use of live data is also more sophisticated than most of the other options.
Other FOMO Apps we tested
We tested 13 other FOMO Apps listed in the Shopify App Store and none of them was on par with the FOMO App from our Top 3.
You might be surprised that FOMO.com didn’t make the cut? FOMO.com is a good App but not fully integrated to Shopify like Nudgify for example. They also don’t offer Shopify specific notifications such as “Low stock nudges” or “Add to cart Nudges” while such nudges are very popular with Shopify stores.
FOMO.com is focused on social proof & recent order notifications, but a Shopify store must not limit their Nudge to FOMO only, they must look for an app that offers more.
Make The Most Of Your FOMO App
If your business does not have the resources to engineer custom solutions, FOMO apps are a quick and simple way to build trust and increase sales on Shopify. FOMO helps to reduce customer procrastination, in turn increasing sales and allowing your store to grow. Even larger businesses can use FOMO to help improve their Shopify conversion rate.
No matter how well a FOMO app is designed, there is one essential component they cannot work without: live, honest data. If customers begin to suspect that you are showing them fake Social Proof & FOMO, it could even reduce your conversion rate. So, whichever app you choose, honesty is essential.
