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Marketing Research Blog

How to increase conversion rate Shopify is one of the most valuable skills for growing an ecommerce store because even small improvements can significantly increase sales without increasing your marketing budget. If you’re getting plenty of visitors but very few…

Where do you put your return policy in Shopify? The best place is in your footer, with additional links on product pages, the cart page, and checkout. Making your return policy easy to find helps customers shop with confidence and…

How to add Google Analytics to Shopify is one of the first things every store owner should learn if they want accurate traffic and sales data. With Shopify’s official Google & YouTube integration, you can connect Google Analytics 4 (GA4)…

What does sessions mean on Shopify? It means one visit to your online store, not one unique person. A session begins when someone lands on your website and usually ends after 30 minutes of inactivity. Seeing the Sessions metric inside…

Adding products from AliExpress to a Shopify store can save hours of manual product entry, but importing a product is only the first part of the process. You also need to review the supplier, clean up the product listing, set…

How to Refund on Shopify Knowing how to refund on Shopify is essential for handling returns, canceled orders, pricing mistakes, damaged products, and customer service issues. Shopify lets you issue a full or partial refund directly from the Orders section…

Learn how to add collections on Shopify using manual and automated collections. This beginner friendly guide explains product organization, navigation, SEO best practices, troubleshooting, and tips to improve your online store.

Launching a Shopify store is an exciting milestone, but attracting visitors and turning them into paying customers is where the real challenge begins. With millions of online stores competing for attention, simply publishing your products isn’t enough. A successful ecommerce…

Adding personalization options to your Shopify store is one of the most effective ways to create a better shopping experience and increase the value of your products. Whether you sell engraved jewelry, custom apparel, photo gifts, or made to order…

How Many Shopify Stores Can I Have? [2025 Scaling & Management Guide] Key Takeaways Shopify allows merchants to create an unlimited number of stores under one email address. Standard Shopify plans require a separate subscription for each storefront. Shopify Plus…