Discount Nudge

The Discount Nudge displays a discount you offer on your Shopify store. Online shoppers can apply the discount code directly from within the Nudge, by ticking the check-box. By letting visitors claim the discount right away, you help online shoppers commit to completing the purchase, minimizing Friction and reducing Cart Abandonment.

discount nudge

Add the Discount Nudge to your store

The Discount Nudge is suitable for any page on your website. Follow the steps below to add this Nudge to your store.

Step 1: Select the page-Group you want to add the Nudge to, such as ‘Home’ or ‘Product’.

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Step 2: Click ‘Add Nudge’.

add discount nudge
Step 3: Find the Discount Nudge in the Nudge Library.

choose discount nudge

Step 4: Click on the Nudge to open the Configuration box for the Discount Nudge, where you can define the conditions for your customers.

Step 5: In the “Discount Code” box, type in the Shopify discount code you want to use.

Click the green “Shopify Discounts” link to find the list of your existing Shopify discount codes or create new discount.

discount code cart abandonment
Copy one of your existing codes or create a new discount

shopify discount codes

Paste or type your discount code in the “Discount Code” box.

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Step 6: Set the messages you want to show in the Nudge:

  • Discount Message: the main message about the discount you offer.
  • Call to action: the message in bold, next to the check box
  • Confirmation message: the confirmation message that is displayed after online shoppers have ticked the check box

apply discount codediscount nudge messages

Step 7: Choose whether you want to make this Nudge persistent.

We recommend to make the Discount Nudge persistent, so that you give online shoppers enough time to apply the discount. The Nudge disappears when they tick the check box to apply the discount, or when they close the Nudge with the cross.

minimize cart abandonment

Step 8: When you have filled out all the fields, click the green ‘Save and close’ button.

Step 9: Toggle the ‘Off/On’ button to activate the Nudge.

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Step 10: Click the purple ‘Save’ button in the top right corner.

save nudge

You have now added the Discount Nudge! Repeat these steps for all the page Groups you want to show the Discount Nudge on. You can also add the Discount Nudge to your entire store in one go by creating a Custom Group.

How does the Discount Nudge work?

The Discount Nudge takes information from the Shopify discount you select. It uses this information to show your discount offer in a Nudge, and lets your visitors apply the discount from within the Nudge. When online shoppers tick the box, the discount is automatically applied to their cart.

Because visitors can claim the discount right when they see it, you make it easier for them to commit to using the offer and completing a purchase on your store. This way, you can leverage your discount to reduce Cart Abandonment and minimize Friction.

Updated on December 24, 2020

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