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Selling Fast Nudge

A Selling Fast Nudge shows how quickly a product might sell out. By creating a Fear Of Missing Out (FOMO), Selling Fast Nudges encourage your customers to take action immediately.

How does the Selling Fast Nudge work?

The Selling Fast Nudge is a Nudge for on your product pages. The Nudge displays the product image and shows how quickly the product is likely to sell out. To calculate this, Selling Fast Nudges use two pieces of live data:

  1. Recent sales data
  2. Stock room data

Depending on the number of items left in stock, and on the amount of times the product has been sold recently, Selling Fast Nudges can display 3 different messages:

If a product is likely to sell out in less than 12 hours, the time shows in hours

 

If it is likely to sell out between 12 hours and 5 days, the time shows in days

 

If it is likely to sell out between 5 days and 2 weeks, the time shows in weeks

When does the Selling Fast Nudge not show?

  • If there are no items left in stock, the Selling Fast Nudge does not show.
  • If the item is not likely to sell out within 2 weeks, the Selling Fast Nudge does not show.
  • The Selling Fast Nudge relies on stock management. Therefore the Nudge does not show for products that do not have stock management.
  • The Selling Fast Nudge uses information about recent sales. If the product has not been sold at least twice since you added the Nudge, the Selling Fast Nudge won’t show yet for that product.
  • Because the Selling Fast Nudge only shows on pages where stock information is available, it only shows on product pages and not on, for example, your home page.

Step 1: Add a Selling Fast Nudge from the Nudge library

To add a Selling Fast Nudge, follow the steps below.

ecommerce library

  • Scroll down and select the Selling Fast Nudge

  • A configuration box now opens, in which you are asked to select a source for your product & stock room data. Read below how to connect these data.

Step 2: Connecting Your Data

Because the Selling Fast Nudge relies on 1) information about recent purchases and 2) Stock room information, both these types of data need to be connected to the Nudge.

Until you connect your product and stock data, the Continue button is disabled.

There are 2 options for connecting your data:

A) Connect both types of data in one go with the WooCommerce integration
for WooCommerce.

B) Connect the purchase and stock data separately with Zapier + JavaScript
for other websites.

Option A: Connect WooCommerce

  • When configuring the Selling Fast Nudge, click ‘WooCommerce’ as the data source and then click ‘Configure WooCommerce’
  • In the box that now pops up, you can find your Site and API Keys. You will need to copy and paste these keys later.woocommerce nudges fomo
  • First, open a new tab, and go to your WordPress dashboard.wordpress nudges
  • Visit Plugins > Add new and search for Nudgify.
  • Click Install Now and activate the plugin after installation.
  • Open the Plugin via the left side bar.wordpress nudges
  • Go back to the Nudgify app for your Site and API Keys.
  • The Site Key in for installing your Pixel. If you had not done that yet, you may now copy and paste your Site Key into the Site Key field in the WordPress Plugin. Copy your API Key.
  • The API Key is to connect your data, including your stock room data, to Nudgify. Copy and paste the API Key into the API Key field in the WordPress Plugin.connect woocommerce low stock
  • Click ‘Save’. Your WooCommerce product and stock data are now connected!
  • Go back to Nudgify, scroll down through the WooCommerce instructions, and click ‘I’ve
    done it’.connect woocommerce fomo
  • The Nudge configuration screen now shows that WooCommerce is connected, and the continue button is now enabled. Click “Continue”to add the Selling Fast Nudge.
  • That’s it! Now you’ve added Selling Fast Nudges to create FOMO and encourage your visitors to buy sooner! Remember: they will only show on your product pages.

Option B: Connect Zapier + JavaScript

If you don’t have a WooCommerce site, you need to connect your purchase data and your stock data separately: you purchases with Zapier and your stock levels with JavaScript.

selling fast zapier

Step 1: Connect recent purchases with Zapier

Our Zapier integration allows you to connect purchase data of your products via 100+ different apps, such as BigCommerce, Ecwid, ClickFunnels and Paypal. Click ‘Configure Zapier’ and follow the steps in our Zapier-guide to connect your purchases via Zapier.

When you connected your purchases via Zapier, you go back to the Selling Fast Nudge. The yellow box that used to say ‘Configure Zapier’ has now turned green and says ‘Great! Zapier is connected’

selling fast javascript
Now, move on to Step 2 to connect your stock data.

Step 2: Connect your stock data via JavaScript

To Connect your stock data via JavaScript, click ‘Connect JavaScript’. The following window will now pop up:

javascript done it selling

Connecting your stock data via JavaScript requires some coding. If you are a developer or otherwise familiar with JavaScript, you can connect your Nudgify Stock data with JavaScript variables following the instructions below. If not, you may share these instructions with your developer.

Once you or your developer has connected your stock levels via JavaScript, you may click ‘I’ve done it’. You will now be able to click ‘Continue’ to add the Selling Fast Nudge to your Nudge Stream.

Instructions: connect your stock levels via JavaScript

On the first line of the Nudgify Pixel, we have reserved a spot for you to specify the values of your product JavaScript variables.

As you can see below, the first line of the Pixel contains the product variables image (= the product image) and stock (= the product’s stock level). The values of these variables are set to “null” by default, but you can change them to pass the product data from your website to the Selling Fast Nudge.

window.nudgify = {product: {image: productURL, stock: stockNumber}};
  • Replace “null” for the image variable with the value you use on your website for your product images, e.g. “productURL” or however else you have named it.
  • Replace “null” for the stock variable with the value you use on your website for the number of items left in stock, e.g. “stockNumber” or however else you have named it.
  • When you’re done, go to the Nudge configuration, click ‘Connect Javascript’ and then click “I’ve done it”.

Once you’ve connected your recent purchases via Zapier and you stock data via JavaScript, go back to Nudgify and click “Continue” to add the Selling Fast Nudge.

That’s it! Now you’ve added Selling Fast Nudges to create FOMO and encourage your visitors to buy sooner! Remember: they will only show on your product pages.

Updated on September 17, 2020

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