FOMO (Fear of Missing Out) is the fear of missing out on things that others are experiencing or taking part in. With the rise of social media, and the practice of sharing personal images and updates, FOMO has become a big part of everyday life. However, its influence extends well beyond social media.
Marketers have begun to use FOMO in more sophisticated, and increasingly persuasive, ways. They use FOMO to increase the desire consumers feel to purchase and participate. One of the most common forms this takes is through the demonstration of scarcity, a notion that is closely connected with FOMO.
How To Apply FOMO To Your Website
Scarcity and FOMO have an important effect on consumer choices. Displaying limited stock messages increases the value of your product and encourages consumers to take action immediately. FOMO Nudges allow you communicate when a product is in low stock and likely to be sold out soon, nudging visitors into making a purchase.