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What Is A Nudge?

Nudgify is a Social Proof & FOMO app that helps you increase your conversion rate by showing personalised Nudges on your website. These Nudges are web notifications that show live data and other information that might be useful to your visitors. By highlighting information that is usually hidden, such as the number of views a product has received, Nudges bring your website to life. The messages in Nudges are based on psychological principles such as Social Proof and FOMO. We have designed them in a way to turn more visitors into customers.

There are two kinds of Nudges your store can use: Standard and Custom. Standard Nudges use live data from your website and can only be edited in certain ways. On the other hand, you can edit Custom Nudges in any way.

Standard Nudges

Standard Nudges include Recent Activity and Low Stock Nudges. They connect to a data source (such as your stock room) to show real-time information about your store. These Nudges are usually labelled ‘Verified by Nudgify‘, which means we endorse the information they contain (see, Why Does Nudgify Add A Label To Nudges).

Free Delivery Nudge

A Free Delivery Nudge reduces Friction in your checkout process which will in the process cut down on cart abandonment in your store. By removing one of your customers’ anxieties, you make it much easier for them to buy.

free delivery nudge

  • You set the target total

Order Soon Nudge

An Order Soon Nudge introduces a time limit, creating a sense of urgency around the purchase decision.

order soon nudge

  • You can set the delivery deadline yourself!

Selling Fast Nudge

A Selling Fast Nudge makes your customers take action immediately by showing that the product might sell out.

selling fast nudge

  • Forecast based on live stock data and recent sales
  • Time of forecast given
  • You set the maximum forecast limit

Recent Activity Nudge

A Recent Activity Nudge allows you to add Social Proof to your website. This Nudge allows you to show recent sales and sign-ups. By letting everyone know how popular your services or products are, you can build trust quickly and easily.

social proof nudge

  • Show a name or number or keep it anonymous
  • Localize your Nudge with Geolocation


Popularity Nudge

A Popularity Nudge allows you to show that your product is being looked at by others. As a result, this will trigger a powerful Social Proof effect. This helps you build trust and it enhances desire-to-buy.

social proof website

  • We calculate the total number of views automatically.
  • You set a minimum total and the Nudge will then show if you reach it.

Review Nudge

A Review Nudge builds trust and takes away the hesitation to buy. By displaying Review Nudges in real-time across your website, you add Social Proof and help ensure customers that they are making the right choice.

add social proof reviews

  • Live data from Trustpilot and Google Reviews
  • The reviewer’s profile is captured automatically

Low Stock Nudge

A Low Stock Nudge gives your customers another reason to click “buy” without leaving the page. By showing that a product is scarce, you help to make up your customers’ minds.

low stock nudge

  • Based on live data from your stock room

Custom Nudges

You can either create Custom Nudges yourself or base them on a template. Because they are edited by the user, we always label them: Powered by Nudgify.

Editing A Custom Nudge

A Custom Nudge can be edited to say whatever you want. You can use it to help customers through a difficult process or to communicate something unique to your store. Nudgify gives plenty of Custom Nudge ideas you can use.

custom nudge




Updated on November 9, 2021

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