![Smart Persuasion](https://www.nudgify.com/wp-content/uploads/2019/08/smart-persuasion-consumer-behaviour-books.png)
How Elite Marketers
Influence Consumers
(And Persuade Them To Take Action)
Smart Persuasion is the Amazon Bestseller by Convertize founders Philippe Aimé and Jochen Grünbeck.
As a gift to Nudgify users, we are making a few chapters free to download.
![Smart Persuasion](https://www.nudgify.com/wp-content/uploads/2019/08/smart-persuasion-consumer-behaviour-books.png)
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and consumer behaviour. This book will make digital marketers think more carefully.”
What Makes Smart
Persuasion Unique
Philippe Aimé and Jochen Grünbeck collected research from Nobel Prize-winning scientists such as Richard Thaler and psychologists like Dan Ariely. This research reveals actionable insight, such as:
- What makes something memorable
- How context shapes our decisions
- When to offer more or fewer choices
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that shape our decisions, with applications you
can use when you are optimising a website.”
![Smart Persuasion](https://www.nudgify.com/wp-content/uploads/2019/08/charity-img.png)
All The Profits Go To
Charity
Books2Africa ensures that children around the world have access to educational and inspiring books.
The organisation collected high-quality used books from the UK and sent them to schools like the Tukongote Community Library, Zambia.
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apply them concretely to an eCommerce or software
subscription website to generate more sales.”