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In Shopify, your conversion rate is in Analytics > Reports. Filter the reports by the Behavior category, then open Conversion rate over time for the rate itself, or Conversion rate breakdown for the funnel behind it.
That's the short version. Below are the exact clicks on desktop and in the app, how to pin the number to your dashboard, and what to check if it looks wrong. This page is only about where to look.
On desktop
- From your Shopify admin, click Analytics.
- Click Reports.
- Click the Category filter, then click Behavior.
- Open Conversion rate over time or Conversion rate breakdown.
If you're logged in to your admin, these links open the reports directly:
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Shopify lists both under its Behavior reports.
In the Shopify app
- Tap the menu icon, then tap Analytics.
- Tap Reports.
- Tap the filter icon, tap Category, then tap Behavior.
- Tap the conversion rate report you want.
What each report shows
Both reports are built from the same five numbers. These are Shopify's own definitions:
| Column | What Shopify counts |
|---|---|
| Sessions | All sessions on your online store |
| Sessions with cart additions | Sessions where a customer added a product to a cart |
| Sessions that reached checkout | Sessions with user input during checkout, such as a key press or mouse click |
| Sessions that completed checkout | Sessions where a customer bought something |
| Conversion rate | The percentage of sessions that resulted in a purchase |
Conversion rate over time shows the rate across your chosen dates. Conversion rate breakdown shows the same steps as a funnel, with each step as a share of total sessions.
Why it's sessions and not visitors, and why it won't match your order count, is a separate question. We cover that in how Shopify calculates conversion rate.
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Add it to your Analytics dashboard
Every report in Shopify has a matching card you can put on the Analytics dashboard. To add the conversion rate card:
- Go to Analytics.
- Click the horizontal menu icon, then Customize.
- Drag the card from the metric library sidebar onto the dashboard. Or click the metric name to drop it in the top left.
- Click Save.
From then on, click the name of the card to open the full report behind it.
Set the dates and a comparison
The Analytics dashboard shows the last 90 days by default. To change it, click the date menu, pick a preset or choose Custom range, then click Apply.
To compare two periods, open the compare menu next to it and choose Previous period, Previous year, or Custom. Choose No comparison to turn it off.
If the number looks off
It jumped in late September 2026. Shopify changed how it measures sessions between 21 and 23 September 2026. Sessions no longer split at midnight UTC, some sessions without a pageview now count, and identified bots are filtered out by default. Shopify says to treat this as a measurement change, not a change in what customers did. Avoid date ranges that straddle it when you compare.
You want to include or exclude bots. In reports that have the Human or bot session filter, you can show human sessions, bot sessions, or both. Shopify can only classify sessions from 7 October 2025 onward, so older data has no bot split.
You're worried your own visits count. Opening your store from the desktop admin with View store doesn't count as a session. Other visits from your own browser do.
It doesn't match Google Analytics. That's normal. The two count sessions differently. The calculation page linked above explains why.
What next
Once you have the number, you'll want to know if it's any good. Our Shopify conversion rate benchmarks break it down by industry and device. And if it's low, here's what to do about a low conversion rate.
Frequently asked questions
Where is the conversion rate in Shopify Analytics?
Go to Analytics > Reports, click the Category filter, choose Behavior, and open Conversion rate over time or Conversion rate breakdown. You can also add a conversion rate card to your Analytics dashboard with Customize.
Can I check my conversion rate in the Shopify app?
Yes. Tap the menu icon, then Analytics > Reports. Tap the filter icon, tap Category, then Behavior, and open the conversion rate report you want.
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