7 Easy Steps for How to Change Shopify Store Name Without Hurting SEO

How to change Shopify store name is a common question for store owners who want to rebrand their ecommerce business, improve branding, or update their online store identity. Shopify allows you to change your store name directly from the admin dashboard, but there are important SEO, domain, and branding details you should understand before making changes.

If you are learning how to change Shopify store name settings for the first time, the process only takes a few minutes. However, many Shopify beginners confuse a Shopify store name with a domain name or the default myshopify.com URL.

Understanding how to change Shopify store name properly can help maintain consistent branding across your ecommerce business while protecting your SEO rankings and customer trust.

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how to change shopify store name in Shopify admin dashboard — Learn how to change Shopify store name settings directly from the Shopify admin dashboard.

In This Guide

What Happens When You Change Your Shopify Store Name?

Before changing your Shopify store name, it helps to understand what actually changes inside your Shopify store.

What Changes After Renaming Your Store

When you update your Shopify store name, the following areas usually reflect the new name:

Your storefront branding
Checkout page branding
Customer facing store identity
Email sender name
Store details inside Shopify admin
Invoice and notification branding

What Does Not Change

Changing your Shopify store name does not automatically change:

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Your custom domain name
Your myshopify.com URL
Your Shopify login credentials
Your product URLs
Your collections or pages

Shopify Store Name vs Domain Name

Your Shopify store name is the public business name customers see throughout your website and checkout process.

Your domain name is your website address, such as yourstore.com.

The default myshopify.com URL is a separate internal Shopify identifier used when your store was originally created.

Many beginners searching for how to change Shopify store name also want to know whether their domain name changes too. These settings are completely separate inside Shopify.

How to Change Shopify Store Name Step by Step

Shopify allows you to update your store name in just a few minutes.

Change Shopify Store Name on Desktop

Log in to your Shopify admin dashboard
Click Settings in the bottom left corner
Select Store details
Locate the Store name section
Click the edit icon
Enter your new Shopify store name
Click Save

Once saved, your updated Shopify store name should appear across most areas of your storefront.

Change Shopify Store Name on Mobile

Open the Shopify app
Tap the menu icon
Go to Settings
Select Store details
Edit the store name
Tap Save

Can You Change Your Shopify Domain Name Too?

Yes, but changing a domain name is different from changing your Shopify store name.

Changing a Custom Shopify Domain

If you own a custom domain like yourbrand.com, you can buy a new domain, connect it to Shopify, and set it as your primary domain.

This is commonly done during a full ecommerce rebrand.

Can You Change the myshopify.com URL?

The myshopify.com URL is more limited than a regular custom domain.

In many cases, Shopify does not allow standard users to freely change this URL after store creation.

If you absolutely need a different myshopify.com URL, Shopify support may sometimes assist depending on the account setup.

You can learn more from the official Shopify Help Center.

Should You Change Your Domain Name?

Changing a domain can affect SEO if done incorrectly.

If your current domain already has rankings, backlinks, or indexed pages, make sure you properly set up redirects before switching domains.

Does Changing Your Shopify Store Name Affect SEO?

Simply changing your Shopify store name usually has very little SEO impact.

However, a complete rebrand involving a domain change requires additional SEO work.

SEO Elements You Should Update

Homepage SEO title
Meta descriptions
Social media metadata
Structured data markup
Image alt text
Footer branding
Google Business Profile information

When Redirects Become Important

If you change domains, always create 301 redirects from the old domain to the new one.

Redirects help preserve:

Google rankings
Existing backlinks
Indexed product pages
Organic traffic

Will Changing Your Store Name Hurt Rankings?

Usually no.

Most Shopify stores can safely update their branding without losing rankings, especially if the domain stays the same.

Shopify Rebranding Checklist

Changing your Shopify store name is only one part of a successful ecommerce rebrand.

Update Your Logo

Your logo should match your new store identity across desktop and mobile devices.

Update Social Media Profiles

Make sure your Instagram, Facebook, TikTok, Pinterest, and YouTube branding all match your Shopify store name.

Update Email Marketing Branding

Review your:

Email sender name
Email signatures
Newsletter templates
Automated email flows

Update Shopify Notifications

Many store owners forget that Shopify email notifications may still display the old business name.

Review your:

Order confirmations
Shipping notifications
Refund emails
Abandoned cart emails

Update Your Google Business Profile

If your business appears in Google Maps or local search results, update your business information there as well.

Common Problems After Changing a Shopify Store Name

Old Store Name Still Appears

This is usually caused by cached browser data, old theme settings, or metadata that still contains the previous store name.

Browser Tabs Still Show the Old Name

Update your homepage SEO title inside Shopify preferences.

Emails Still Use the Old Branding

Review your Shopify notification templates and sender details.

Custom Domain Did Not Change

Remember that changing your Shopify store name does not automatically update your domain settings.

Store Name Looks Different on Mobile

Some Shopify themes display branding differently across devices. Review your theme customization settings after making changes.

Best Practices Before Renaming Your Shopify Store

Check Trademark Availability

Before choosing a new Shopify store name, confirm the name is legally available in your country or industry.

Choose a Search Friendly Brand Name

Simple and memorable brand names are easier for customers to remember and search online.

Avoid Frequent Name Changes

Repeated rebranding can confuse customers and weaken brand recognition.

Keep Branding Consistent

Your domain, logo, social media accounts, and email branding should all match your Shopify store name whenever possible.

When You Should Create a New Shopify Store Instead

Sometimes creating a completely new Shopify store makes more sense than simply renaming the current one.

You Need a Different myshopify.com URL

If the original myshopify.com address no longer fits your business, starting a fresh Shopify store may be the easier option.

You Are Entering a Completely Different Niche

A major niche shift may require entirely new branding, products, and SEO strategies.

You Want Separate Brands

Some ecommerce businesses operate multiple Shopify stores for different audiences or product categories.

Key Takeaways

You can change your Shopify store name anytime from the Shopify admin dashboard
Changing a Shopify store name does not automatically change your domain name
The myshopify.com URL works differently from your public brand name
Most Shopify store name changes have little to no SEO impact
If you change domains, proper redirects are essential for preserving rankings
Updating your branding across social media and email marketing is important after a rebrand
Shopify notifications and metadata may still display the old store name if not manually updated