How to Get Embed Code in Klaviyo Form

Getting your Klaviyo form embed code might seem technical at first glance, but the process is actually quite straightforward when broken down into manageable steps. Embed forms serve as powerful tools for growing your email list by becoming permanent fixtures on your website rather than temporary pop-ups. These forms work exceptionally well in strategic locations like footers and dedicated sign-up pages where visitors actively seek to connect with your brand.

What Are Klaviyo Embed Forms?

Unlike popup or flyout forms that appear dynamically based on user behavior, embed forms integrate directly into your website’s code structure. This integration creates a consistent presence that visitors can interact with at their own pace, making embed forms particularly effective for long-term list building strategies. Many marketers overlook the power of these permanent forms, focusing instead on flashier popup alternatives.

Embed forms excel in specific locations throughout your website ecosystem. Footer placements ensure every visitor has an opportunity to subscribe regardless of which page they land on. Sidebar implementations keep subscription options visible while visitors browse your content. Dedicated landing pages with embedded forms convert highly motivated prospects who specifically seek to join your community.

The technical implementation of embed forms requires three fundamental steps that anyone can master with proper guidance. First, create and customize your form within Klaviyo’s intuitive interface. Next, copy the generated embed code provided by the platform. Finally, paste this code into your website’s HTML where you want the form to appear.

Prerequisites for Successful Implementation

Before diving into the technical aspects of embedding your form, certain foundational elements must be in place. Sign-up form functionality must be enabled in your Klaviyo account settings. This feature, often called “onsite tracking,” ensures your forms display correctly and sync all necessary data back to your Klaviyo database.

The embedding process varies slightly depending on your e-commerce platform. Popular platforms like Shopify, BigCommerce, and WooCommerce each have specific implementation methods, though the core concept remains consistent across all platforms. Understanding these platform-specific nuances saves considerable troubleshooting time later.

Your website must have the Klaviyo JavaScript snippet installed properly before embed forms will function. Most integrated e-commerce platforms handle this automatically during initial setup. Custom websites may require manual installation of this critical component before forms will display correctly.

Creating Your Perfect Embed Form

The journey toward implementing your embed form begins in Klaviyo’s user-friendly dashboard. Navigate to the “Sign-up forms” tab located in the left-hand navigation panel of your Klaviyo account. Click the prominent “Create form” button to initiate the form creation process and access the available design options.

Two distinct pathways present themselves at this stage of form creation. Choose a pre-built template from Klaviyo’s extensive form library by filtering for “Embed” types, or start with a blank canvas by selecting “Create new form” for maximum customization potential. Both approaches yield professional results, though templates accelerate the design process considerably.

The creation modal requests essential information about your new form. Provide a descriptive name that helps identify this form in your dashboard. Select which subscriber list will receive new contacts from this form. Confirm “Embed” as your form type, then click “Save and design” to enter the visual editor where your form takes shape.

Designing for Maximum Conversions

Form design significantly impacts conversion rates, making thoughtful customization essential for success. Klaviyo’s drag-and-drop editor simplifies this process by allowing you to add blocks, adjust colors, change fonts, and configure input fields without coding knowledge. Focus on creating visual harmony between your form and website aesthetic.

Conversion optimization experts recommend keeping embed forms simple and focused, especially for footer placements. Forms requesting only email addresses typically achieve higher completion rates than those demanding multiple fields. Consider your specific business needs when balancing information collection against conversion optimization.

Visual elements like button colors, form width, and font choices contribute to your form’s performance. Select contrasting colors for submission buttons to make them stand out from surrounding elements. Ensure text remains readable against your chosen background. Test your design across multiple device sizes to confirm responsive behavior.

The form’s success message deserves equal attention during the design phase. Craft a compelling thank you message that confirms subscription while setting appropriate expectations about future communications. Consider including social sharing options or additional calls to action on this confirmation screen to maximize engagement opportunities.

Publishing and Accessing Your Embed Code

After perfecting your form’s design and functionality, publishing makes it available for implementation. Click the “Publish” button located in the upper right corner of the editor to initiate this process. Publishing alone doesn’t make the form visible on your website-you must complete the embedding process for visitors to see your creation.

The “Published successfully” modal contains your crucial embed code. Click the prominent “Copy” button to transfer this code to your clipboard for implementation. This simple HTML snippet typically resembles a div element with a unique class identifier, such as “, where the X’s represent your form’s specific identifier.

Should you close the modal before copying your code, don’t worry-you can retrieve it anytime. Return to your form in the Klaviyo dashboard and navigate to the “Targeting & behavior” tab within the editor. Locate the “Embed Code” section to copy your form’s unique code whenever needed.

Understanding Embed Code Structure

The embed code appears deceptively simple, yet contains everything needed to display your form. This snippet connects to Klaviyo’s servers, pulling your form’s design, functionality, and settings into your website. The unique identifier ensures the correct form displays in your chosen location.

Klaviyo’s embed code works through the platform’s JavaScript library, which handles form rendering, validation, and submission processing. This approach minimizes the code footprint on your website while maintaining full functionality. The JavaScript library also enables advanced features like form analytics and submission tracking.

Proper placement of this code determines where your form appears on your website. Strategic locations include footers, sidebars, dedicated landing pages, and product pages. Consider your customer journey when selecting placement to maximize subscription opportunities without disrupting the user experience.

Platform-Specific Implementation Methods

Different e-commerce platforms require specific approaches to embedding Klaviyo forms. Understanding these platform-specific methods ensures smooth implementation without technical frustration. Most platforms offer straightforward ways to add custom HTML, though the exact process varies.

Shopify store owners follow a unique implementation path compared to other platforms. After creating your form in Klaviyo, navigate to your Shopify admin dashboard and select “Online Store” followed by “Themes.” Click “Customize” to access your theme editor, then locate “Add section” and choose either “Custom content” or “Custom HTML” options for form placement.

BigCommerce users benefit from a straightforward implementation process. Access your BigCommerce dashboard and select “Customize your site.” Navigate to “Widgets” and choose your desired form location, such as “Footer 1” for maximum visibility. Add a “Custom HTML” widget and paste your Klaviyo embed code into the content field to complete implementation.

WooCommerce Implementation Steps

WordPress sites running WooCommerce offer flexible options for embedding Klaviyo forms. Begin by accessing your WordPress dashboard and navigating to the Appearance section. Select “Widgets” to view available placement areas within your active theme.

Locate your desired placement area, such as “Footer Widget Area” or “Sidebar,” and click to expand its options. Add a new “Custom HTML” widget to this area by dragging it from available widgets into your chosen location. Paste your Klaviyo embed code into the widget’s content field and save your changes.

For more advanced placement options in WooCommerce, consider using shortcodes within your product descriptions or custom page templates. Create a simple shortcode that outputs your Klaviyo embed code, then insert this shortcode wherever you want the form to appear throughout your site.

Other CMS Platform Considerations

Content management systems beyond major e-commerce platforms require platform-specific knowledge:

• WordPress (non-WooCommerce): Install a plugin like “Insert Headers and Footers” to add the Klaviyo.js script, then place the form’s embed code in a Custom HTML block.
• Squarespace: Use the Code Block feature (premium plans only) to paste both the Klaviyo.js script and your form’s embed code.
• Wix: Add an HTML box element and insert both the Klaviyo.js script and form embed code, noting that dynamic page loading may affect functionality.
• Webflow: Insert an Embed element where you want the form to appear, then paste your form’s embed code into it.

Troubleshooting Common Display Issues

Despite careful implementation, embed forms occasionally fail to display properly. Several common issues have straightforward solutions. Start troubleshooting by refreshing your browser cache to ensure you’re seeing the most recent version of your site with all changes applied.

Verify your Klaviyo account has sign-up form functionality enabled in settings. This critical feature powers all form displays and must be active for embed forms to function. Double-check that you saved all website changes after pasting the embed code, as unsaved modifications won’t appear on your live site.

Compare the embed code on your site with the original code from Klaviyo to ensure perfect matching. Even minor differences like missing characters or extra spaces can prevent proper form display. Use your browser’s inspect element feature to view the actual code on your live site for comparison.

Advanced Troubleshooting Techniques

Review your form’s display and targeting settings within Klaviyo’s “Targeting & behavior” section:

• Device settings: Confirm the form is set to display on the device types you’re testing with.
• Visitor targeting: Verify any visitor-specific settings align with your testing scenario.
• URL targeting: Ensure the form is configured to show on the specific page you’re viewing.
• Geo-location settings: Check that your location matches any geographic restrictions.

Test your form in an incognito or private browser window to eliminate issues related to your browsing history or cookies. This fresh testing environment often reveals whether problems stem from browser-specific factors or actual implementation issues.

Single-page application websites present unique challenges for Klaviyo forms due to their dynamic loading behavior. These sites may require specialized implementation assistance from a developer familiar with both your framework and Klaviyo’s requirements for proper form display.

Optimizing Your Embed Form Strategy

Strategic placement maximizes your embed form’s effectiveness within your broader marketing ecosystem. Footer placement ensures every visitor encounters subscription opportunities regardless of which page they view. This universal presence makes footer forms a Klaviyo best practice for consistent list growth.

Dedicated landing pages with embedded forms convert highly motivated visitors who specifically seek to join your community. These pages allow expanded messaging about subscription benefits while maintaining focused conversion paths. Consider driving traffic to these pages from social media and other marketing channels.

Product pages with strategically placed embed forms capture interested shoppers at their peak engagement. Position these forms to appear after product descriptions but before reviews to catch visitors as they consider purchase decisions. Customize messaging to highlight product-specific benefits of joining your list.

Best Practices for Maximum Conversions

Follow these proven strategies to optimize your embed form performance:

1. Keep forms simple by requesting minimal information (primarily email address) to maximize conversion rates.
2. Ensure mobile responsiveness by testing forms across various device sizes and orientations.
3. Use clear, compelling copy that communicates specific subscription benefits rather than generic “join our list” messaging.
4. Position forms in high-visibility areas that don’t disrupt the user experience or create accessibility issues.
5. Offer meaningful incentives for signing up, such as exclusive content, early access to sales, or one-time discounts.

The visual design of your form significantly impacts conversion rates. Choose colors that contrast with surrounding elements to make your form stand out without clashing with your site’s aesthetic. Use font sizes large enough to ensure readability across all devices, especially on mobile screens where space is limited.

Form copy deserves careful consideration during optimization. Focus on communicating clear value propositions that answer the visitor’s implicit question: “What’s in it for me?” Avoid generic phrases like “Subscribe to our newsletter” in favor of specific benefit statements like “Get exclusive weekly deals delivered to your inbox.”

Integrating Forms Into Your Email Strategy

Embed forms function best as part of a comprehensive email acquisition strategy rather than standalone tools. Complement embed forms with strategic popup forms for time-sensitive promotions, flyout forms for less intrusive prompts, and full-page forms for dedicated sign-up campaigns. This multi-form approach creates diverse touchpoints for visitors to join your list.

After capturing new subscribers through your embed forms, nurture these relationships with targeted content. Create an automated welcome series that introduces new subscribers to your brand, offers valuable content, and potentially includes purchase incentives. This immediate engagement establishes positive patterns for future communications.

Segment new subscribers based on their signup source to personalize your messaging approach. Those who joined through footer embed forms may have different interests than visitors responding to specific promotions. These segments enable more relevant communications that drive higher engagement and conversion rates.

Measuring Form Performance

Regular performance analysis helps optimize your embed form strategy over time:

• Submission rate: Track the percentage of form views that result in completed submissions.
• Field completion: Monitor which fields cause the most abandonment if using multi-field forms.
• Device performance: Compare conversion rates across desktop, tablet, and mobile devices.
• Placement effectiveness: Analyze which form locations generate the highest quality subscribers.

A/B testing reveals opportunities for continuous improvement in your embed form strategy. Test different form designs, copy variations, field configurations, and placement options to identify the highest-performing combinations. Implement these optimized versions across your site to maximize subscription rates.

Quality metrics matter more than raw subscriber numbers when evaluating form performance. Track engagement rates, purchase behavior, and retention statistics for subscribers acquired through different forms. Focus optimization efforts on forms that attract highly engaged subscribers rather than simply maximizing total signups.

Elevate Your Email Marketing With Klaviyo Forms

Implementing Klaviyo embed forms transforms casual website visitors into engaged email subscribers who drive revenue for your business. The technical aspects of embedding forms might initially seem challenging, but the step-by-step process outlined in this guide makes implementation accessible for marketers at all technical levels.

Strategic form placement combined with thoughtful design creates multiple opportunities for visitors to join your list based on their engagement level and browsing behavior. This multi-touchpoint approach builds a robust subscriber base that fuels your broader marketing efforts through targeted, personalized communications.

Your embed form strategy should evolve continuously based on performance data and changing business needs. Regularly review analytics, test new approaches, and refine your implementation to maximize both quantity and quality of new subscribers. The long-term benefits of growing an engaged email list make this ongoing optimization effort tremendously worthwhile for your business.