What Is a Good Conversion Rate on Shopify? Check Your Number

A good Shopify conversion rate is anything above 2.8%. That puts you in the top 20% of the 450 Shopify stores in Littledata's November 2026 benchmark, where the median is 1.3%. What you sell changes the answer a lot, so find your row in the table below.

This is a quick self-check. You need one number from Shopify and about five minutes.

Step 1: Get the right number

Open Analytics > Reports, filter by the Behavior category, and open Conversion rate over time. Here's where to find your conversion rate click by click if you need it.

Before you read it, check two things:

• The date range. Shopify changed how it counts sessions between 21 and 23 September 2026, and says to treat data from after the update as the new baseline. So use the longest range that starts after 23 September. Over time, aim for about 90 days, which matches the benchmark.
• Bots. Since that update, identified bot sessions are left out by default. If your report has a Human or bot session filter, leave it on human sessions.

Step 2: Find your row

These are Littledata's figures for the 90 days to 7 November 2026. They measure sessions with a purchase divided by all sessions.

If you sell jewelry, sports gear, pet supplies, baby products or electronics, there's no row yet because Littledata hasn't got 30 stores in those groups. Use the all-store row.

Two more lines for the all-store row: below 0.5% puts a store in the bottom 20%, and above 3.6% puts it in the top 10%. For the full spread plus device and seasonal figures, see our Shopify conversion rate benchmarks.

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Step 3: Read your result

Under 0.5%. You're in the bottom fifth of all stores. At this level, check for something broken before anything else: a checkout error on mobile, a payment method that's off, or a big share of junk traffic.

Below your industry's median. More than half of stores like yours convert better. That's common and fixable, but it's worth finding out where the drop happens (step 4).

Between the median and the top 20% line. That's a good conversion rate. You're ahead of most stores selling similar things.

Above the top 20% line. You're beating four in five similar stores.

One caution. Littledata's stores are measured in Google Analytics 4, and your Shopify figure is measured by Shopify. The two don't count sessions the same way, so treat a small gap either side of a line as a tie.

Three reasons a fine number can look bad

You compared it with an average, not a median. The mean across Littledata's stores is 1.9%, well above the 1.3% median, because a few stores convert far above everyone else. When you see an "average" conversion rate quoted, check whether it's a mean. Compare yourself with the median.

You picked the wrong month. Conversion rates move through the year. In IRP Commerce's UK data, November 2025 ran at 2.25% and January 2026 at 1.62%. A January number held up against a yearly benchmark will look worse than it is.

Your traffic is mostly cold. A store running lots of ads to new audiences will convert lower than one that mostly gets returning customers and email clicks. That's not a store problem. It's who's arriving.

Step 4: Check where the drop happens

Open Conversion rate breakdown and work out two numbers:

• Add-to-cart rate: sessions with cart additions divided by sessions. The Shopify median is 6.9%.
• Checkout completion: sessions that completed checkout divided by sessions that reached checkout. The median is 47%.

A low add-to-cart rate means the product page isn't convincing people. That's usually about price, photos, unclear shipping, or a lack of reviews and other social proof.

Low checkout completion means people want the product but something in checkout stops them, often a cost they didn't expect or a payment option they couldn't find.

If both look normal but your overall rate is still low, the gap is between the cart and checkout.

Next step

If your number is lower than you'd like, our guide on fixing a low Shopify conversion rate works through what to change for each stage.

Frequently asked questions

Is 1% a good conversion rate on Shopify?

It's a little below the 1.3% median for all Shopify stores in Littledata's November 2026 benchmark. For fashion and for home and furniture stores, where the median is 1.1%, 1% is close to normal.

Is 3% a good conversion rate on Shopify?

Yes, for most stores. 3% is above the 2.8% line for the top 20% of all Shopify stores, and well above it for fashion (1.7%) and home and furniture (1.8%). For beauty and skincare, where the median is 2.8%, it's only just above average.